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How beneficial is the content you’re creating? Not only for your business, but for your reader? If you’re not creating actionable content, you’re likely using your time and effort to create blogs and articles that simply aren’t going to produce results. Not for your business, and also not for your reader. Actionable content provides real people with real value and solutions, which is what leads a reader to take action. This, in turn, leads to increased engagement and more positive brand experiences. Keep reading to learn how to begin creating actionable content that is more beneficial to your audience and your bottom line.

What is Actionable Content?

Actionable content is content that can be easily implemented and acted upon by readers. Whether it’s blog posts, articles, or other content marketing materials, this type of content is typically informative, relevant, entertaining, and unique. So, what makes content “actionable”? Here are six common elements of actionable content:

• It shows readers how to complete a process step-by-step.
• It targets your specific reader/intended audience.
• It provides value.
• It establishes trust.
• It addresses the reader’s needs or problems.
• Rather than simply telling a reader what to do, it shows the reader how to achieve something.