Megan Otto [FAKE]

Did you know email marketing drives a reported 4,400% ROI? Believe it. Email is low-cost and direct. If people are on your email list, it’s because they want to hear […]

I’m going to be blunt. A lot of marketing calendars are really tough to use simply because they aren’t designed to be marketing calendar tools. And that makes it really […]

As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, there’s always something new to learn. So you jump on to Google and read the first […]

Starbucks is one of the most recognizable brands in the world. Their brand recognition has reached epic heights thanks to the strength of their marketing and their commitment to keeping their […]

Even the best brands can get caught in a social media crisis. Maybe an intern will accidentally post on the company account (instead of a personal profile). Or, a major […]

As a marketing manager, you have a ton of work to do. Between projects, reports and more, trying to manage social media (which is a lot of work in and […]

Here’s the problem: You’ve created an excellent website, but no one is buying. Or maybe you’ve written an awesome blog post, and it hasn’t done anything to drive conversions. You […]

As a marketer, it would be helpful to be inside the heads of our customers for a little bit. Wouldn’t it be nice to know the answers to questions like: […]

Free doesn’t have to mean crap. Not even when it comes to email marketing software. Sure, your email list is valuable. 4,000% ROI-level valuable. But, that doesn’t mean every tool […]

Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how […]

THIS IS A TEST. Getting marketing teams to adopt new software isn’t easy. Even if your current toolset is substandard, sometimes people get comfortable with what they have. But, when […]

You probably found this post after looking through several others searching for a real answer to the question, “When is the best time to send email?” I say it that way because […]

As a young journalism major learning about the publishing industry, I was in awe of the well-oiled machines that were large magazines, where I wanted to write one day. How […]

Social media editorial calendars are important tools for busy teams. They make it possible to plan posts ahead of time, avoid last-minute fire drills to create content, and keep your […]