15 Must-Try Marketing Campaign Management Software

CoSchedule has hosted many demos with Sprout Social customers looking to migrate away from Sprout Social due to recent price increases! But finding the right replacement can be overwhelming. CoSchedule Marketing Suite includes must-have social media management tools plus many other features to help marketers organize all of their marketing in one place. If you’re ready to see Marketing Suite in action, schedule your demo now. 🙂

CoSchedule Marketing Suite is powerful marketing software that brings your team, process, & projects - including social media management - into one tool. The comprehensive content calendar and robust social media tools provide better visibility and workflow management than Sprout Social’s capabilities.

Key Features Of Marketing Suite

Let's talk about the standout features that show you how CoSchedule Marketing Suite compares to Sprout Social as a viable alternative. Marketing Suite features include:

Robust Social Media Publishing Integrations
Best Time Scheduling For Better Engagement
Cross-Functional Marketing Calendar
Social Media Automation Tools
AI Social Assistant
Social Media Campaigns
Social Media Analytics
Popular Integrations For Marketers
Marketing Projects & Campaigns
And more!

Robust Social Media Publishing Integrations

Sprout Social is heavily used for social media planning and publishing. CoSchedule Marketing Suite includes social media scheduling and publishing for the industry’s most popular social media networks, including:

Facebook
Instagram
X (Twitter)
LinkedIn
Pinterest
TikTok
*Mastodon - Not available in Sprout Social
*YouTube - Coming soon to CoSchedule Calendars

To help marketers get started with Marketing Suite quickly, we have an easy-to-use bulk import tool. You can import many social media messages from a spreadsheet to your Calendar in seconds. Bulk import options are available for content and projects outside of social messages, too. And should you ever need to pause social publishing from your calendar, Marketing Suite also features a “stop” button called Pause Social Media Sending.

Best Time Scheduling For Better Engagement

Love using Optimal Send Times to schedule messages in Sprout Social?

CoSchedule Marketing Suite features a similar tool called Best Time Scheduling that allows you to publish messages at the optimal time for engagement.

Marketing Calendar

The Calendar in Marketing Suite gives you global visibility of your projects, campaigns, and social messages in a single publishing calendar.

The Calendar makes it easy to proactively plan weeks, months, quarters, or even a year in advance. When priorities change, CoSchedule's Calendar has drag-and-drop rescheduling, so you can quickly adjust timelines for social campaigns, projects, and events without hassle.

Social Media Automation

Similar to Sprout Social’s Sprout Queue, CoSchedule Marketing Suite includes a social media automation tool called ReQueue.

ReQueue automatically publishes messages across your social channels for you. With ReQueue, you can consistently fill in the gaps in your social schedule by resharing top-performing evergreen content.

AI Social Assistant

CoSchedule Marketing Suite includes multiple AI tools to help you create a more engaging social media strategy. The first AI tool is Mia, CoSchedule’s Marketing Intelligence Assistant. Chat with Mia, and she can help generate ideas and content in seconds.

Mia features an AI prompt library that includes over 500+ AI marketing prompts you can use to create high quality content for your marketing strategy in less time. Writing social messages? AI Social Assistant

The social message composer includes an AI Social Assistant. Share a link or topic of your message, and your AI Social Assistant will generate social message copy for you.

Social Media Campaigns

Want to promote an event, campaign, or new content? Marketing Suite makes it easy to group together related social media posts with Social Campaigns.

This way, you may apply a Status to the series of posts at the Project level. This empowers you to write and approve a campaign of social messages as a whole unit rather than individual posts to save time. Best of all, if timelines change, you can reschedule the entire series of messages in seconds with drag-and-drop rescheduling. drag and dropping a project gif

Social Media Analytics

Like Sprout Social, CoSchedule includes a series Social Media Reports, including:

Social Engagement Reports give you a high-level overview of your entire social strategy in a single report.
Social Campaign Reports measure the success of specific campaigns and initiatives.
Social Profile Reports analyze the best times, days, and message types for each profile across your social channels.

Each report in CoSchedule Marketing Suite can be customized to measure and analyze your social performance.

Other Popular Integrations In Marketing Suite

In addition to social media integrations, Marketing Suite connects with Google Workplace products. This empowers your team to create, edit, comment, and approve content in progress easily:

Google Docs
Google Sheets
Google Slides
Google Analytics

If you’re a Microsoft shop, Marketing Suite connects with OneDrive, too. If you’re creating content for other marketing channels outside of social media, Marketing Suite also includes integrations for:

WordPress
HubSpot
ActiveCampaign
Mailchimp
Campaign Monitor
And more!

Marketing Projects & Campaigns

CoSchedule Marketing Suite allows you to customize all of the types of content you want to see on your content calendar. So whether it’s Social Campaigns, Blog Posts, Emails, or maybe something more specific to your organization like Product Announcements, you can create and define these easily. You can even create Marketing Campaigns to group related projects for a cleaner view of progress and timelines. Unlike Sprout Social, CoSchedule Marketing Suite is a complete content calendar for social media, content marketing, email marketing, and beyond.

CoSchedule Marketing Suite also includes many other features and dashboards to help marketers organize all their marketing in one place, including:

Multiple Calendars - Create multiple calendars for specific teams, departments, or initiatives.
Request Forms - Streamline your project intake process with custom, shareable forms.
Approval Workflows - Add required approvals to your workflows to make sure everything meets standards before publishing.
Team Management - Delegate, assign, and reassign work via the Team Dashboard to effectively manage your team’s priorities.
Kanban Boards - Manage work through every stage of the creative process with customizable Kanban Boards.
Digital Asset Management - Store, index, and share your content with a built-in content library.
Plus so much more.

Get a breakdown of the top features in CoSchedule’s Calendar plans on our pricing page. And schedule your demo to get a full tour of CoSchedule Marketing Suite today.