Author Archive

Ruby Petersen

Ruby Petersen is a communication specialist at Border States. In this position, she works with the Communication Director to develop communication plans, conduct audience research and hone messaging. Previously, Rub was a marketing strategist at CoSchedule. In her spare time, she enjoys trying new recipes, visiting parks and reading.

Cover Image for A Terrific 12-Step Editorial Guidelines Template To Help You Establish Trust With High-Quality Content

A Terrific 12-Step Editorial Guidelines Template To Help You Establish Trust With High-Quality Content

Editorial guidelines are essential for any brand investing in content creation. After all, one of the main purposes of publishing content is to build trust with your audience. Your customers …

Ruby Petersen
Ruby Petersen
February 8, 2021
Cover Image for Try These 7 Fun and Easy Headline Writing Exercises To Coax Out Your Creativity
Try These 7 Fun and Easy Headline Writing Exercises To Coax Out Your Creativity

Do you dread writing headlines more than doing a pull-up in gym class? You know the bar for good headlines is high, and everyone’s eyes watch to see if you’ll reach …

Ruby Petersen
Ruby Petersen
December 3, 2020