Kelly is a content marketer and writer, who specializes in B2B and SaaS. She is the creative mind behind the content of many industry leaders. Find her at Copy Goals.
In the content marketing biz, we have so much to think about when it comes to strategy and creation. There are tactics, formats, headlines, SEO, creation channels, distribution channels, calls …
The idea that B2B blog posts have to be serious and highly technical is a misconception. Yes, B2B audiences want expert advice and lots of it. But, blog posts don’t …
