Jordan Loftis

You’ve probably heard that a brand is more than a logo, product, or service. Each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything …

This year, CoSchedule sent teams to two of the largest marketing conferences in the world: INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers. To make the most of it …

Marketing strategy looks different for everyone. … In-house marketing teams often do it all — from social media marketing to brand positioning. … Agencies handle marketing for clients in diverse verticals. … …

Let me guess, you’re writing a marketing proposal right now? Marketing plans alone can be brutal — much less pitching them to potential clients or top company brass. Often, they …

Do you work remotely? A recent Gallup study shows that more than 40% of the American workforce works remotely, at least some of the time. Today, we’re talking to Sandra …

make•shift mar•ket•ing |ˈmākˌSHift ˈmärkədiNG| noun “the temporary, sub-optimal solution for getting your marketing mayhem together.” It’s a real thing. Click play and see what I mean… I can’t tell you how …

Cross-functional teams are assembled to tackle complexity. A group of specialists is stronger than a handful of generalists. But individual specialists are too narrow to handle the sprawling landscape of …

Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful …

Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen …

It’s hard to be productive when you don’t realize the forces working against you. It’s even tougher when habits you viewed as assets are actually liabilities. In modern marketing, this …

How do you deliver traffic to your blog? How do you move from chasing an audience to attracting and keeping one? Today, we’re talking to Jeff Bullas, an internationally renowned …

Challenging the status quo is about as inspirational as penguins walking on the beach. ^^^Oh yeah, that’s a thing. Today, a call to challenge the status quo seems tired and …

Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information …

Have you spent a ton of time on a piece of content, only for it to get no traction or traffic? Does it end up in the graveyard of the …

Imagine knowing exactly what your target audience needs are and when they need them. Delivering exactly the right value at the right time. What would this mean for your marketing? …

Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge …

Garrett Moon’s 10X-Marketing Formula features interviews with top marketing professionals to uncover uncommon marketing mindsets, methods, and growth strategies. There’s so much you can learn from them to help your …

“Going Viral” became a marketing buzz phrase in the 1990s and describes a piece of marketing content that generates a mythical resonance with an audience and spreads uncontrollably. For example, …

On the Actionable Marketing Podcast, we are kicking off a new series called 10x Marketing Interviews. CoSchedule’s own CEO, Garrett Moon, has written a book called The 10X Marketing Formula. …

Have you heard the term, “growth-hacking”? It can be a bit of a buzzword. Today we’re going to learn about a real-life growth-hacking example. You don’t have to have a …