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Marketing PlanCourse Card


  • intermediate


  • marketing strategy
  • content marketing
  • project management

Time to Complete

  • 30-45 Minutes

Video Tutorials

  • 6 Lessons

Premium Downloads

  • 2 Resources

Learn How To:

Identify Your Target Audience

Identify Your Target Audience

Create a customer persona to refine messages & delivery to attract more ideal customers.

Focus On The Right Projects

Focus On The Right Projects

Easily brainstorm new project ideas. Learn how to prioritize & tackle the most impactful projects first.

Measure Success

Measure Success

Determine which metrics tie to your goals. Then track your results using Google Analytics.

Juggling Multiple Projects at Once?

As a marketer, you have a lot of marketing projects to plan & execute. 

You publish blog posts. Share to social media. Promote events. Create endless marketing materials. There’s a lot to create & manage. 

But do you know how these projects impact your goals? And can you demonstrate that impact to your boss?

Person learning through the Actionable Marketing Institute

Create a Blueprint for Successful Marketing 

Think of your marketing plan as a roadmap for your marketing. With a marketing plan in place, you will easily connect your marketing tactics, strategy, and goals together. 

This course includes step-by-step tutorials, templates, and actionable advice to help you develop a comprehensive marketing plan.

Person learning through the Actionable Marketing Institute

What will you learn in this Marketing Plan course?


Introduction to Marketing Plans

Prepare for the course by understanding what a marketing plan is & why you need one to drive success.

3 mins


Set Marketing Goals

Learn how to determine SMART goals that help you prioritize your plan to influence these key metrics.

7 mins


Track & Measure Goals

Connect the dots between the content you publish and the results towards your goals using Google Analytics.

7 mins


Target Specific Audiences

Create a marketing persona, so you can create content that attracts your ideal customers.

7 mins


Prioritize Projects for 10x Growth

Brainstorm new project ideas. Then prioritize them based on which projects will impact your goals most effectively.

10 mins


Plan Project Timelines

Develop marketing project timelines. Map out the entire creation process for marketing campaigns using a content & promotion checklist.

8 mins


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I was blown away by the detail. Truly shocked. I went into it thinking it was going to be fluff and hype, and it was absolutely not.

Rhett Murdaugh Headshot

Rhett Murdaugh


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  • Single Course
  • 6Video Tutorials
  • 2Premium Templates & Downloads
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